So, you’ve finally decided to self-publish your book, good for you. That said, there are certain don’ts you need to avoid if you are to compete with the pros this year through paperback &ebook publishing. What might those be, you’re probably wondering. Well, don’t you worry, we have you covered. Behold, 5 Self-Publishing Mistakes to Avoid in 2022.
Optimize the description of your self-published book
Most paperback and ebook publishers make sure that your book description, aka blurb, finds a place on the back cover; the reason, the first impression counts. Nothing will send the reader running faster than an uninteresting book description. This is why you must put in as much effort in writing a captivating description as you did when writing the book itself. Seek inspiration from other authors in your genre if you must, but make sure the description is appealing and forces the reader to read through the first few pages before he puts the book down.
Do some market research before self-publishing the book
Over 90,000 books are published in India each year, claims Wikipedia. That’s a lot of books. To ensure maximum sales, you’ll want to figure out which book genres are most popular, understand the demographic of the market you are looking to cater to and figure out ways to reach your target audience.
Time your book launch
You’d be surprised to know how many published paperbacks & ebooks go unnoticed because the timing is wrong. Ideally, books on romance perform best when launched close to Valentine’s Day. Similarly, children’s books do best when released somewhere close to the Christmas holidays, and so on. Have a look at the year’s holiday calendar, do a little digging around to figure out the best time for self-publishing your book.
Marketing drives self-publishing
Very few will buy your self-published book if people don’t know about it. Getting the book “discovered” is not only your publisher’s responsibility; you need to chip in. Fair disclaimer: These days, even traditional publishers ask authors to help with book marketing. Long story short, do what you can for marketing the book, collaborate with influencers if need be. The more you get the word out, the bigger your book’s footprint shall be.
Selling the book at the wrong price
Pricing the book too high can push the readers away quicker than you think. Price your book too high, and no one will buy it; price it too low, and you will end up not getting your work’s worth. Also, the readers may assume that the book is not good enough because its priced too low.
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There you have it, 5 Self-Publishing Mistakes to Avoid in 2022. Also, read our previous post on “Why You Should Write & Self-Publish a Book in 2022“ to learn more about self-publishing. Please let us know your thoughts about this post by leaving a reply in the comments section. You can also reach out to us by visiting the Contact Us section of our website.