A well-written book can still get lost in a crowded marketplace if readers don’t know it exists. That’s where the right visibility strategy makes a difference. At BFC Publications, we help your book get noticed across social media, online marketplaces, and other digital platforms through targeted campaigns, platform-specific promotion, and reader-focused outreach. From building your book’s digital presence to helping it reach the audiences most likely to connect with it, we work to make sure your story doesn’t just get published—it gets discovered.
From building your digital presence to reaching the right audience, we help your book get noticed where it matters.
Get your book in front of the right audience on Instagram. We create engaging ad creatives and run targeted campaigns across formats like sponsored posts and stories, helping your book reach readers who are likely to connect with its genre and story.
Facebook gives your book access to a wide and diverse audience. We create and manage targeted ad campaigns in multiple formats, putting your book in front of readers who are most likely to be interested in what you have written.
Sometimes, a story needs to be seen before it is read. We create short, engaging video trailers that capture the essence of your book and give potential readers a reason to stop, watch, and find out more about your story.
Give your writing a home beyond the pages of your book. We help you create a dedicated author website where readers can discover your books, learn more about you, and stay connected with your work—all in one place.
Help your book show up when readers are already looking for something to read. We use Amazon’s sponsored advertising tools to target relevant keywords and audiences, making your book more discoverable in searches and alongside related titles.
Take your book beyond social media and reach readers across Google. Our team creates targeted search and display campaigns based on your book, audience, and marketing goals, with the ad budget planned in consultation with you.
Turn conversations into book discovery. We create engaging WhatsApp campaigns with attention-grabbing content and share them with relevant audiences to build awareness around your book and your journey as an author.
Give your book its moment in the digital spotlight. We create and distribute a dedicated digital press release highlighting your book and its story, helping introduce your work to media platforms and potential readers.
Make it easier for readers to discover more of you. We set up your dedicated Amazon Author Page, bringing your books, author profile, and other work together in one place where readers can explore your work.
Give your book a longer life through video. We create and promote engaging YouTube content around your book, helping introduce your story to new audiences and build awareness around you as an author.
Reach readers directly, right in their inbox. We create engaging email campaigns that introduce your book, highlight what makes it worth reading, and keep your work on the radar of potential readers.
From understanding your book to putting your marketing plan into action, here’s how the process works.
We start by understanding your book, genre, target readers, goals, and what you want your marketing to achieve.
Based on your goals and budget, we suggest the channels and marketing activities that make the most sense for your book.
Our team takes care of the execution, from creating ad creatives and promotional content to setting up targeting and running campaigns.
We track how your campaigns are performing and keep you updated on their progress and key results.
Tell us about your book and your goals, and let’s build a marketing strategy and get your story in front of the right readers.