Hello avid readers! Imagine putting in hundreds of years to research a book, then giving away decades to write it, and then simply putting it in an old dusty corner of a library!
Sounds bad right, even the newbies know that no matter how good your book is, you still need a good marketing strategy to sell its copies.
So today I will help you take your books out of that forgotten bookshelf and make them the talk of the hour!
How? Read this blog to find out more about it.
Let’s go!
Table of Content
Book Marketing Strategies
Let’s understand this with our previous example. Imagine your book lying on a shelf along with hundreds of similar books. Would your readers be able to differentiate between other books and yours? No right!
Now marketing comes to the forefront. You can use branding strategies to create a distinctive brand image and boost your sales too.
Marketing is the backbone of the book business. It can be done through various mediums, both online and offline. As an author, you can use social media platforms to create awareness about your work. You can also easily promote your books at certain events like book exhibitions.
A smart marketing strategy can help your work reach a more diverse reader base. This in turn means increased sales and ultimately more profits.
How Can You Boost Your Book Sales Through Marketing?
Marketing has become the lifeline of everything! Whether you want to sell something as small as a pen or as big as a Lamborghini. Without a proper marketing strategy, nothing can be sold. The same is the case with books; authors need a smart and organized plan. Sounds a lot. Right?
Don’t worry just go through the next segment and find the detailed blueprint for yourself:
- Use the power of the internet- We will cover this in detail in the next headers but for now, let us understand the basics of social media marketing.
Create a blog/page of yours and regularly update it. Post videos of trending topics, talk about your book and give some insights to the new authors. Lastly, try to make a personalized brand for yourself. - Newsletters and Promotional Offers- You can also take the help of email marketing and newsletters. It can help your readers know more about your existing work as well as about new upcoming books. You can also provide promotional offers to your loyal subscribers, on events of some occasions or festivals.
- Let the book market itself- Do thorough research and choose a topic that is in trend and is engaging for potential readers. Now craft your way in such a way that the audience is glued to the book till the end and even seeks for more when they are done with it.
- Hire a Self Book Publishers- If you are lost and don’t know where to start! Then we will suggest you take the help of an expert in this field. The best way to market your book is hire self-book publishers, they have their own marketing team you can brief them on your requirements, and decide on some terms(mutually), and there; You are done from your side. Now it’s their turn to increase sales of your book.
How Can You Sell More Books in Just a Few Easy Steps?
Marketing made easy for you, behold these 6 steps to market your book in some easy steps;
1. Choose an Appropriate Theme and Content
If you have been a writer and a reader, you understand the importance of engaging content. It not only helps to retain the audience till the last page but is also beneficial for sales of books. So being an author you have to indulge in interesting plot twists. The material should be intriguing but not hurtful to anyone’s sentiments.
Additionally, the content should have some keywords. Let’s try to figure out what these are. So whenever a person is searching for a topic on the internet, he uses certain words for that and they should be included in your book, blogs, or any literary material you want to post on the internet. Why? Because it helps increase the visibility of your work and helps potential readers reach your books without any paid promotion.
2. Amazon Author Page
Choosing a reliable platform like Amazon to showcase your work is of utmost importance. Here’s how having an Amazon author page can be beneficial for you: You can manage your customer reviews easily, Readers can connect with you, they can buy books directly based on the reviews, and guess what you can connect with readers all across the globe, by using this medium.
3. Collaborate with Bookstores and Media
Collaboration with the media is one of the most effective marketing strategies you can use to become a brand name. Start by making some contacts with media persons and then take part in QnAs and literature fests to gain more recognition.
Alternatively, You can also be in talks with some bookstores where you can soft launch your new books and connect with different readers, easily.
4. Create Ebooks and Audiobooks
It is the time of technological evolution and the field of writing is not untouched by it. Take advantage of these innovations and use them to incur sales for you. You can move forward with making your ebook or electronic books and audiobooks. People are more drawn towards these as compared to paperbacks. Doing this can help you translate your efforts into sales in some easy steps.
5. Run Contests and Offer Prizes
Nowadays, writers have a series of giveaways and competitions as per their marketing strategy. Whenever there is a contest, the common masses are drawn to it and authors can reap the benefits of this kind of option. Moreover, you can also provide some discounts on your new book or the first signed copy to them, which can help you reach new heights in sales.
6. Use Various Platforms to List Your Books
There are thousands of booksellers, both online and offline! Try to understand these online marketplaces, know where you can find more potential buyers, and simply get featured.
How Can BFC Publications Help You in Marketing?
BFC Publications has been a pioneer when it comes to handling an author’s creative journey. Right from drafting a book to distributing it through our trusted channels of marketplaces and bookstores. We have always given an edge to the authors.
We understand that not only does an author need marketing but also he needs updated tools to help reach more and more readers. We have a team of industry experts who analyze each author’s requirements and provide them with a tailor-made solution to them!
Below given are some of the key marketing services provided by us. Please take a look at them;
- Instagram Ad campaign
- Facebook Ad campaign
- Video Trailer Launch
- YouTube Bumper Ads
- Amazon Author Page Setup
- Twitter Marketing and
- Google Ad Campaign etc.
The Bottom Line
Smart marketing plans have the power to make a brand, overnight! Even authors can harness the benefits of marketing strategies and reach a diverse audience. Throughout the blog, we have talked about different steps an author can take to have that upper hand over other similar books. If you have made it this far, I believe you have taken notes and are now ready to implement these in your upcoming book.
If not then, what are you waiting for? Go hurry up, now!
We will be bringing up such relatable and informative reads for you, till then have a good read of our blog How to Sell Books on Amazon: A Guide for Authors and Publishers to get an easier way through your self-publishing journey.
Name: Dhriti
says:Wow! Amazing